Steffen Ruesse Visit | Genesis Solutions

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Dr. Steffen Ruesse

Director – New Business Models & Equipment | General Industry & Coil

Henkel AG & Co. KGaA

Visit Overview

Dr. Steffen Ruesse visited our Xperience Center as part of a strategic engagement focused on advanced Henkel technologies, market development, and collaborative growth in India. As the exclusive channel partner for Henkel’s Ecoflex technology in India, the visit marked a significant milestone in strengthening our partnership, aligning on future-ready solutions, and engaging with customers and prospective clients at a strategic level.

Purpose of the Visit

Experience our state-of-the-art Xperience Center
Engage with customers and prospective clients across the region
Drive strategic discussions on emerging and new Henkel technologies
Collaborate on market expansion and technology adoption strategies
Conduct advanced technical training and knowledge exchange

Key Highlights & Engagements

Xperience Center Visit

Dr. Ruesse toured our Xperience Center, where he experienced live demonstrations and installations of Henkel Ecoflex technology. The visit included in-depth discussions on system performance, deployment practices, and real-world applications.

Strategic Technology Discussions

A focused discussion session was held on Henkel Ecoflex technology, covering:

Technology evolution and roadmap
Market readiness and customer adoption
Formulating a robust, scalable strategy for India
Feedback exchange to further strengthen implementation and outcomes

As Henkel’s only channel partner in India responsible for commissioning and installing Ecoflex technology, our insights and on-ground experience formed a key part of these discussions.

Technical Training & Knowledge Sharing

Dr. Ruesse led a hands-on training workshop on Henkel’s new APNR technology, enabling deeper technical understanding and capability building across teams.

Customer & Market Engagement

The visit extended beyond the Xperience Center to include:

Visits to customer sites where Ecoflex technology has been successfully installed
Engagements with prospective clients to explore future opportunities
Review of machines under preparation for dispatch at our Xperience Center, where Dr. Ruesse shared valuable feedback and appreciation for execution quality and readiness

Outcomes & Impact

Strengthened strategic alignment between Henkel and our organization
Reinforced our role as Henkel’s exclusive Ecoflex technology partner in India
Accelerated market engagement through direct customer interactions
Enabled knowledge transfer through advanced technology training
Validated system quality, execution, and operational excellence

Closing Note

Dr. Steffen Ruesse’s visit reflects a shared commitment to innovation, collaboration, and the advancement of next-generation industrial technologies. The engagement reinforces our joint vision of driving sustainable, high-performance solutions across the Indian market.

Special Mention: Commitment to Sustainability.

Sustainability remains a core pillar of our Xperience Center and our long-term vision.

As part of his visit, Dr. Steffen Ruesse planted a ceremonial Neem tree within our premises - a meaningful gesture reflecting shared values and a collective commitment to responsible growth.

The Neem tree symbolizes:

Sustainability and environmental stewardship
Long-term growth and resilience
Prosperity rooted in responsible innovation
A commitment to future generations

This symbolic act reinforces our belief that technological advancement and sustainability must progress hand in hand, shaping an industry that is not only intelligent and high-performing, but also environmentally conscious.